Case Study
Noozhawks NEW A.M. Report - RSS feeds and Dynamic Ad drive this new version of their ebulletin.

Noozhawk’s NEW A.M. Report – RSS feeds and Dynamic Ad drive this new version of their e-bulletin.

Noozhawk hired us to convert their new A.M. Report e-bulletin design into email friendly HTML for use in Mail Chimp. While working Bill Macfadyen,  it soon became apparent that there was a need to streamline the newsletter creation process and reduce the time it took to produce the daily email. Additionally, we were presented with the challenge to dynamically serve the ads in the newsletter to maintain the analytics for their ad clients.

What we did:

  • Took the Photoshop file and converted it to email friendly HTML
  • Created Custom RSS feeds for the e-bulletin news categories with images
  • Created custom codes that housed the ad block to easily and dynamically serve the ads
  • Created a help file and troubleshooting steps

Check out this cool mention from Bill Macfadyen! www.noozhawk.com/article/bill_macfadyen_noozhawk_am_report_20130801

Meanwhile, Jon Martin of Santa Barbara-based JFM Web Design, has done a terrific job coding it through on the backend, and significantly paring down our production time. Perhaps his biggest breakthrough was creating the technology to serve our A.M. Report ads from our ad server, which enables us to provide our clients with comprehensive and immediate analytics.

 

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