Sr. Web Manager

Web Design

Web Management

Website Hosting

Web Strategy

WordPress Hosting

Web Strategy

Specializing in WordPress Development and WordPress-specific hosting for startups and small businesses.

JFM Web Design creates and builds responsive mobile-friendly websites with usability, functionality, and style. We are a Santa Barbara-based web design firm that can assist you from the beginning stages of your website project. We also maintain and provide ongoing updates, security, and hosting services for your current site.

Let’s Get Started: JFM Web Design offers a wide range of services and products to fit all of your website needs. Our services include building fully-functional websites with behind-the-site administration management, email campaigns, online payments, and much more. Corresponding print work such as business cards and letterhead are also available.

Dedicated Corporate Communications team member with a proven track record of managing corporate web presence and implementing successful strategies to enhance organic reach. Proficient in content creation, SEO, and social media management, seeking to contribute expertise and collaborate with cross-functional teams to improve corporate messaging and achieve marketing objectives.

JFM Web Design is a boutique provider of innovative and captivating web design solutions that help businesses and start-ups thrive in the digital landscape. We specialize in creating visually stunning WordPress websites that combine aesthetics with functionality to deliver exceptional user experiences.

At JFM Web Design, we understand the power of a well-designed website in capturing the attention of your target audience and converting them into loyal customers. Our approach is centered around understanding your unique business goals, target market, and brand identity to create tailor-made web solutions that resonate with your audience.

Experience

Corporate & Communications team member responsible for managing corporate web presence.  Successfully redesigned corporate WordPress website. Grew organic reach by 4% using a strong content, SEO, and social media strategy. Created and produced analytics reports in Looked Studio.  Fully integrated into multiple cross-functional Marketing departments (Product, Customer, and Lead Generation) to improve corporate messaging and ad conversion. Collaborated on corporate rebranding design and implementation.

I was the manager of a 5-person team responsible for hosting, designing, deploying, and maintaining successful lead-generating websites for AV customers to elevate brand awareness and increase customer count. I tracked analytics and conversions to make data-driven marketing decisions. I managed over 320 individual customer websites and domains. I led SEO and mobile strategy, security, and centralized DNS management.

Primary designer and developer for the entire cycle of on-line business development including customer marketing lead acquisition, creative concepts, technical needs assessment, and website development. Work-flows include client proposals, creative design, branding, website configuration, third-party contractor management, and customer support for 85+ clients.

Community Involvement

Santa Barbara Pack 36 Cub Scout Den Leader  | 2016 – 2019

Santa Barbara Triathlon Club  | Founder October 1997

Three-time Team USA Member 1998, 1999, 2000. USA Triathlon All-American 1997-2000, 2013, Three-time Ironman Finisher, 1999 (New Zealand), 2009 (France), 2019 (Barcelona)

Overview

  • 10+ years of experience working with WordPress Content Management Systems (CMS) Platform.
    • Tools: Elementor, WPBakery, Cornerstone, and BeBuilder 
  • Strong Hosting support
    • Tools: WP Engine
  • Proven experience with a global website and localization.
  • DNS management Cloudflare
  • Digital Asset Management experience
    • Brandfolder
  • Sales Enablement
    • Tools: Highspot
  • Expertise in UX and information architecture.
  • Experience in A/B and CRO (Conversion Rate Optimization).
    • Tools: Optimize
  • Solid understanding of SEO and SEM.
    • Tools: SEMRush, ahrefs, MOZ, SpyFu
  • Experience working with Web-based conversation, engagement, and nurture engines
    • Tools: Marketo, Foleon, and PathFactory
  • Experience with customer relationship management CRM systems.
  • Highly skilled at reporting from Google Analytics 4 and other web reporting tools like Looker Studio.
    • Other tools: HotJar
  • A working knowledge of HTML/CSS/JavaScript and familiarity with PHP.
  • In-depth knowledge of Adobe Creative Suite Photoshop, Illustrator, Miro, and Figma.
  • Flexible, agile, and quick to adapt to changing business requirements.
  • Excellent collaboration and communications skills.
  • BA/BS degree with 15+ years of experience in managing web marketing, production, design, and/or development.

Education

University of California at Santa Barbara | B.A. Business Economics